The goal of your networking efforts should be to forge relationships… meaningful and profitable relationships. There’s much more to networking than passing out business cards and connecting online. The core focus of our Alliance is to connect like-minded business professionals in a manner which accelerates and fosters the process of building a profitable network of referral partners and prospective customers, clients or patients. In addition to networking events and opportunities, we provide a complete suite of digital services to not only build your relationship-capital but to strengthen your online reach and visibility.
The Perfect Combination of High-Tech, High-Touch, and High-Trust
The Charlotte Business Group was named the best business networking group in Charlotte for 2017. Our monthly after-hours networking events are well-attended by some of the area’s top professionals and business owners.
We’ve expanded the concept to extend our reach, deliver more first-class events and provide regular meetings throughout the entire Charlotte market area. We will be hosting numerous events in all areas… including Lake Norman, Cabarrus County, Up-Town and the Ballantyne area. Our goal is to make our popular events more accessible and convenient to even more people.
In addition, we’re forming local chapters and small groups which will meet for breakfast or lunch two times per month. This will give members a better opportunity to build and strengthen deeper relationships with other professionals and business owners.
Your PLATINUM MEMBERSHIP includes a combination of networking events and opportunities with a unique, hyper-local online presence through www.TheAreaGuideCharlotte.com. You’ll have the perfect platform to connect with like-minded professionals and business owners while extending your reach, building your brand and connecting with prospective customers, clients or patients.
VALUED AT $1440 PER YEAR
Your NETWORKING PASSPORT will allow you full and free access to every regular Networking Event, Meeting, and Opportunity. You aren’t confined to a single geographical area or limited to one or two members per industry. You can attend any and every event or small group meeting, in any location or venue across the entire market area. Naturally, most members will choose to regularly attend a specific small group meeting convenient to their home or office. But you’re not limited to that specific group. If you want to visit another group in a different area, you are welcome to do so. We feel relationships and networking shouldn’t be limited or confined to a single geographical area.
We structure our networking events to make it easier to connect, carry on a conversation and get to know each other. We’ll typically showcase four to six local businesses who share their unique products and services with attendees. This gives them an opportunity to display their products and services while you get a chance to know them better.
The Area Guide is a hyperlocal marketing platform designed to help professionals build connections. By connections, we mean referral relationships. Anyone in business for any length of time understands the importance of building an expansive network… a sphere of influence.
The adage is true… “it’s not what you know but who you know.” But just knowing someone is not enough. Exponential growth in your business comes from being connected to the right people… the people who are connected with the most people you need to know. Your membership includes:
Complete company profile and description
Full contact details
Photo Gallery – Up to 10 images
Embedded videos – Up to 3
Reviews and testimonials
Featured Business Acknowledgement
Special Placement throughout the platform
Guest contributor privileges
Submit articles and posts with links to your profile and website
Special Placement as a
Your business receives prominent placement through-out The Area Guide as a Featured Business.
Your business will be promoted on the Home Page as well as on interior pages such as the neighborhood pages of the communities within your geographical market area.
Each Feature Business element is linked directly to your business listing, giving prospects easy access to learning more about you, your business, products, services, special offers, discounts and promotions.
Banner Ad Sets - Digital Display Ads
VALUED AT $8,340 PER YEAR
Promote your special offers, reputation, and branding with customized display ads. A full ad set in up to 22 different sizes to accommodate nearly any advertising platform. These banner ads are prominently placed through-out The Area Guide website.
The ads can be used on your website, Facebook, LinkedIn, email and hundreds of other applications. Our team of graphics experts will create a full set each month for Experiential Networking Group and Platinum Members.
Digital Display Ad Samples
Social Media Covers
VALUED AT $8340 PER YEAR
Take advantage of social media billboard space by promoting your special and seasonal offers. Keep your social media images fresh and inviting with a new message or promotion each month. Our team of graphics experts will create a full set each month and automatically update your images based on a predefined schedule.
Included are images for Facebook, Twitter, Google +, LinkedIn, YouTube and Instagram.
VALUED AT $4740 PER YEAR
Our goal is to help our members establish, improve and maintain a stellar five-star online reputation. Studies show that when a prospect learns about a business, through an online search or by way of referral, one of the first things they do is to search online for reviews about that business. We’ve created a process to help you quickly gain more trust and credibility with prospects who are making a purchase decision.
The reputation process leverages several highly effective marketing strategies to position your business as the obvious and best choice. We produce Hollywood style videos using professional spokes models, graphics, animation, green screen, lighting and audio customized and personalized for your business. Each video is optimized for maximum search engine visibility and syndicated to YouTube and your social media channels like Facebook and Twitter.
You’ve worked hard to build your online reputation…
Now leverage your five-star reputation to secure more customers and profits
Social Proof – 72% of Buyers Trust Reviews as Much as Personal Recommendations
Video – 96% of consumers find videos helpful when making a purchase decision
Search Engine Optimization – Positive reviews are pushed to the top of the search results to showcase your five-star reviews and bury negative reviews deeper in the results making them harder to find
Social Media – Your video reviews are broadcast to multiple social media websites such as Facebook, Twitter, and LinkedIn, further strengthening your online visibility, brand and online reputation.
Digital Assets – Your videos become additional, long-lasting digital assets with a one-time cost far more affordable than any other form of media
VALUED AT $595 PER YEAR
A professional photographer will visit your location for a one-hour photo shoot. They’ll take dozens of shots and deliver up to 10 high quality, high resolution, photos. The images can be of you, your staff or team, office or facility interior/exterior, products, or services in action. We’ll post the new photos on your Area Guide profile, and you’ll receive full rights to use the photos however you wish. Update your website, brochures, flyers, promotions and social media sites.
VALUED AT $1595 PER YEAR
A professional videographer will come to your location for a one-hour video shoot. Use the time to deliver a quick “message from the owner,” explanation of a product or service, an overview of your office or facility or compilation style video profile of your business. We will deliver a 2 to 5 minute finished video with professional editing, graphics, transitions, audio overlay, and rendering. We’ll post the video to The Area Guide as well as YouTube. You’ll have full rights to the video and can use it on your website, social media sites and within other promotions.
Local Business Showcase Video
VALUED AT $995 PER YEAR
Your business, product or service will be showcased on a segment of one of our specialized shows. You’ll be positioned as an industry or subject matter expert during this 2 to 5-minute production. The video is optimized for maximum search engine visibility and syndicated to YouTube and your social media channels like Facebook and Twitter.
Your segment can focus on your general business or one of your products/services that address your ideal prospect and the problem you solve for that type prospect.
The optimization process helps your video rank in the search results when highly motivated prospects are searching online for your company, a solution to their problem or the products/services you offer.
The YouTube description includes your company information as well as valuable links back to your main company website.
Website Review Widget
VALUED AT $595 PER YEAR
It is a challenge for many businesses to persuade their customers to post positive reviews online about their experience with your company. We make it easier by providing a custom programmed Review Widget that can be placed on your website. The widget includes direct links to popular review sites so your customers can quickly and easily post a review about their experience.
Boost your online reputation by making it convenient and easy for your customers to post a review directly from your website to Google, Facebook, Yelp or dozens of other review sites. A consistent stream of quality reviews is a vital key to attracting and retaining new customers.
Monthly Online Review Monitoring and Reporting
VALUED AT $595 PER YEAR
Do you know what people are saying online about your business? Don’t be caught off guard. We’ll notify you immediately when a review is posted to any of your tracked websites. You’ll be able to take immediate action and respond accordingly.